Texting as a Tool for Multifamily Communication

It’s impossible to keep every single resident in your community forever. Jobs change, financial situations change, family sizes and needs change. One of the single most important aspects you can focus on is providing a top-notch resident experience, starting with how you communicate. It’s a simple gesture that can have a huge impact on how residents feel about your community – and when done correctly, it can be enough to give your community a competitive advantage. A great way to implement this? Texting.

Here are some high-level benefits of adding a texting platform to your community.

Two Way Communication Builds Trust

Communication between residents and the property should never be one-sided. Rather, two-way communication is critical to building a sense of community that makes each resident feel at home.

Unfortunately, two-way communication isn’t the norm when it comes to multifamily communities.

Traditionally, property managers who need to get in touch with residents will print notices to place on doors or try to visit the resident in person. When residents aren’t available, managers are forced to either try again later, make a phone call, or find some other means to connect with their residents. This back and forth can go on for days, especially if the resident isn’t usually available during the manager’s office hours. Worst part – no feedback! How do you know if the message resonated if no one can react?

Texting, on the other hand, allows for your message to be read in seconds 90% of the time and allows for residents to immediately respond! You’re now one step closer to your community.

Texting is a powerful marketing tool used across nearly every industry

Many multifamily communities are turning to text messaging platforms and other technology to encourage two-way conversation and engagement.

This gives residents an easy way to reach out to community managers when issues arise, plus it helps managers stay connected with residents to provide a better living experience.

From a marketing perspective, residential texting platforms make good business sense.

Renters Love Convenience

Most people prefer to send a text than make a phone call, and that’s also true for the residents in your community. Offering a text messaging platform for your renters can help to streamline communication and let them connect with you on their schedule.

For example, if there’s a water leak or loose door hinge, they can send a quick text instead of waiting for office hours to submit their findings.

When you can save your resident’s time and make communication easy, you automatically add value to their lives. And that value can go a long way in ensuring you have happy residents who want to renew their leases!