Does a character limit on text messages scare the words right out of your mind? It shouldn’t. Restrictions can be a good thing, as they encourage you to get creative with your thoughts and say only what’s most important.
And for residential communities, getting straight to the point is crucial. When your residents understand your message instantly, they’ll be more likely to remember it and take action, if needed!
Though many consumers resort to abbreviations, short cuts, and “text speak,” this doesn’t exactly do your professional image any favors. Want to know how to send a property text like a pro? Here are some of the top practices for the best SMS marketing for small business:
Consider Your Goal
First things first: why are you sending a residential property text, anyway? Are you sending out reminders to a resident about a late rent payment? Are you letting everyone in your community know about maintenance or construction? Or even sending out birthday wishes to improve your relationship with your tenants?
When you craft your message – the most characters should be related to your goal.
Front Load the Most Important Information
Just like email subject line best practices, your community text messages should display the most important information first. Most people will read the beginning of your message but may not read all the way through to the end. If you need your resident to take action, it’s best to include it as early as possible so they won’t miss out.
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Keep it Simple
Even with a character limit, it’s still possible to include too many details. Information overload can obscure the most important details and leave your resident wondering what to do next. Keep your message simple so that nothing gets lost in translation.
Pro-tip: If you need to provide context – send a link to where your residents can get more information instead of trying to spell it out!
Embrace the Benefits of Shorter Texts
Just because you can use up to 450 characters doesn’t mean you should always hit the max. Shorter texts can be better since it means less reading, less writing, and less to remember.
Use a tool that makes it easy
Implementing a residential text messaging strategy in your residential community can be one of the easiest ways to stay connected to every tenant and lessen your onsite team’s workload.
You can send relevant texts in seconds to one or all users, automate your messages, and enable two-way communication so residents can reach out when they need you with tools like Notifii.
Notifii Connect simplifies the process even further by providing a central, feature-rich platform that provides value to every resident at scale. Try it free for 14 days and discover a better way to stay in touch!